Create Powerful Positioning with Your 1-Sentence Pitch!

As an expert or thought leader, you need to be able to communicate your value, what makes you different, and what you do in a short but powerful statement. The Value Articulation Formula is "fill-in-the-blanks" template helps you create an insanely powerful 1-sentence elevator pitch....

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“Mel has transformed the way my content & message is put out into the world. It's allowed me to really standout in a crowded market..."

- Rachel Luna

In this template you'll learn...

  • Why the traditional elevator pitch is the wrong thing to do as an expert.
  • How to clearly and powerfully capture your value & differentiation in a single sentence.
  • What's wrong with the typical Unique Selling Proposition.
  • How to use this simple formula to craft statements on what you do and why people should listen.

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