THIS IS HOW TO CREATE INCREDIBLY POWERFUL & LUCRATIVE CONTENT, POSITION YOURSELF & BECOME THE "GO-TO" EXPERT.
Join the TOP 3% of Thought Leaders by mastering the same strategies, tactics and techniques they use...
YOUR EXPERT BIZ IS LIKE A
I know you're probably saying "WHAT???" Hang with me...
Imagine a brand new beautiful red Ferarri sitting in your driveway. You get out there every weekend to wash it, wax it and polish it.
You care for it and from the outside, it looks ahhhmazing!
This is just like your marketing and what your prospects and audience see.
- You're doing the Facebook LIVES,
- You're running ads,
- You build your launch sequences,
- You even have the logos and website looking spiffy.
But for some reason you're struggling to get known, getting clients is frustrating and you are stressed because you're having no impact and making no money...familiar?
You see a beautiful red Ferrari is everything your audience sees but what makes the Ferrari run?
Yep, you got it the engine...and what makes the engine run?
Yep, the fuel you put in it.
This is just like being a Thought Leader...your content is the engine and your delivery is the fuel that makes it run!
And I'm sure you already realize a beautiful Ferarri with a VW (Nothing against VW's) engine isn't going to run well and worse yet if you're putting watered down fuel into it, you'll be lucky if it runs at all!
What this means to you is that we need to build a high-performance content engine and fill the tanks with high octane delivery before getting the red Ferarri of marketing working right.
Truly successful and INFLUENTIAL THOUGHT LEADERS know this and do the work to build the engine of their thought leadership with their content first, then refine their ability to be a POWERFUL COMMUNICATOR with it before bringing the marketing in the game.
And because of this, they create a high performance thought leadership business.
But that’s EXACTLY what experts do when they get caught up in all the marketing hype and hacks.
Bottom line is Thought Leaders, totally understand that their calling is to serve and solve problems to others can have better business and lives. They choose to do the work that others choose not to so they can create a legacy of positive change.
They also know to do that they need to be distinct in what they bring to their clients, get results that are transformational and build a following of loyal champions. Realizing that, they know the only way to make it come to life is through creating "thought leader" worthy content, signature frameworks, proprietary processes and be positioned as THE "go-to" expert in their space.
Entrepreneurs think marketing is the key to their success but thought leaders know long-term sustainable success comes from market dominance and compelling positioning.
And that's EXACTLY what I'm here to do: help you STEP INTO your Thought Leader Thinking far quicker and easier than you ever could on your own!
And one of the ways we're going to do that... You GET Access to the same Thought Leader Content Branding System that some of the top guru's, thought leaders and experts have used to build their business!
But Doing This on Your Own
is NOT That Easy to Do!
It seems like a pretty straightforward process, doesn't it?
Start creating content, do some frameworks and maybe a handful of videos. Boom and you rise to the top as a thought leader and your expert business thrives, right?
Because when it comes to how to be seen as a thought leader, you can’t dress yourself up your way to different results.
To truly stand out and be a long-term success as a thought leader is more than marketing and a few pieces of content or even a course or speech.
I N T R O D U C I N G
MASTER THE SAME STRATEGIES, TACTICS & TECHNIQUES USED BY THE TOP 3% OF THOUGHT LEADERS.
...IT’S A 8-MODULE GAME-CHANGING PROCESS THAT WILL CHANGE HOW YOU...
CREATE CONTENT, POSITION YOURSELF & BECOME THE "GO-TO" EXPERT.
Identify Your Expertise
Learn how to leverage your unique insights and stand out in even the most crowded markets.
Craft Compelling Content
Quickly and easily modularize your knowledge to craft impactful speeches, courses, podcasts, books, and more!
Build Signature Frameworks
Discover the 4 types of content frameworks and implementation techniques to increase the impact of your content and boost sales.
Map Your Proprietary Process
Design a unique process to propel your business and achieve maximum results on a consistent basis.
Heighten Your Credibility
Use the Credibility Creator to build demand and charge a premium with an impressive industry presence.
Choose a Strategic Platform
Define the best ways to reach your audience and have the largest impact on your market.
Attract Clients + Customers
Master sales conversations and develop a focused 90-day plan to increase the momentum of your business.
"Mel has transformed the way my content & message is put out into the world. It's allowed me to really stand out in a crowded market and grow my business…
Let me show you what’s waiting for you inside
Thoughtpreneur Academy once you
become a Member…
Each module in TPA contains short videos, exercises, templates, and worksheets specifically build your thought leader intellectual property (it's not simply training, it's a process that'll set you apart!)!
This is the EXACT stuff that'll make you a POWERFUL COMMUNICATOR and an INFLUENTIAL THOUGHT LEADER!
Get Some Clarity!
MODULE #1 - FOUNDATION
Your Path to Cash
Flow & Freedom
We’ll start out by laying a foundation — understanding where you are and where you want to go.
Before we can start building your thoughtpreneur business we need to get clarity on the things that are important to you, where you are and what you have to work with.
In Module 1 you'll identify the financial metrics that are meaningful to you...and define the line to get you there.
Specifically, we’ll look at the math behind a successful business and getting some clarity on the obstacles that may be in your way so we can craft the plan to transition you from where you are to where you want to be.
Inside Module #1, You'll Discover:
Then once you have the landscape and a plan, we’ll move on to…
Time to Stand Out!
MODULE #2 - PURPOSE
All Thought Leaders build there thought leadership on their unique and distinct perspectives.
It's your unfair advantage.
In this Module, we walk through a process that uncovers your UNIQUE GENIUS.
Your Unique Genius will come from directly from your journey, education, experience and more readily through your success and failures. Through these proprietary processes, we get to the thread that runs through everything you do and informs your thought leadership.
Inside Module #2, You'll Discover:
After that we move into your calling...
What Do You Know!
MODULE #3 - PERSPECTIVE
The Portfolio of
This is the CORE of everything you're going to do because now's the time to catalog your thinking.
At the root of your thought leadership is your thinking. But how do you capture your thinking in a way that gets your message across in a compelling and influential way. We do that here.
In Module 3 you get introduced to one of the most VALUABLE tools I use to build my content for speaking, writing and videos.
Specifically, You'll be able to craft your messaging, content and knowledge to land for the four types of audiences. And you'll have the flexibility to deliver in any environment, mode or venue.
Inside Module #3, You'll Discover:
Then once you started to catalog your wisdom, we’ll move on to…
Let's Draw a Picture!
MODULE #4 - PERSPECTIVE (FRAMEWORKS)
OOOH I love this part... creating your signature frameworks.
This becomes the graphic of what you're known for.
In this Module, we walk through a process that builds your SIGNATURE FRAMEWORK.
All the TOP Thought Leaders use visual frameworks to bring simplicity and understanding to their teachings. Think Covey, Porterfield, Wedmore, Sinek and Burchard...Frameworks will make your insights and concepts memorable. They'll make you stand out and distinct. And when created the right way will move people to understanding and taking action.
Inside Module #4, You'll Discover:
After that we go even deeper...
It's Story Time!
MODULE #5 - PERSPECTIVE (PROCESS & STORY)
Your Story &
Building a Process
Now it's time to capture your story and process... story personalizes it and process allows your clients to get results consistently.
Studies have shown that people will pay more for something that has a definitive process and a story behind than not. We'll uncover yours here.
In this Module, you identify your specific and unique process to get results while building tools to make it easy.
Specifically, we’ll define the milestones of the journey from where your client is to where they want to be while understanding the specific action steps to get them there. We'll also craft the story to bring a personal emotional aspect to your work.
Inside Module #5, You'll Discover:
With the guts of your Thought Leadership in
place, it's time to get seen... the right way!
Make Them See You!
MODULE #6 - POSITIONING
Your Reputation &
The TOP Thought Leaders are truly known for what they know and what they know makes a difference.
Positioning is how you are in the hearts and minds of your customers.
In this Module, we build your CREDIBILITY, VALUE and ANGLE.
Your Positioning is your key to being seen, being seen often and being seen as high value. Your marketing doesn't matter unless it leads to PREMIUM POSITIONING! Then you need to articulate your value in a way the drives connection and desire.
Inside Module #6, You'll Discover:
Now we can define how to reach
those you want to serve...Platform
Creating a Following!
MODULE #7 - PLATFORM
Get In Touch
With Your Audience
Your Thought Leadership can be delivered in many different way — you decide what fits for you and your audience.
When you craft your thought leadership the right way, the "Thoughtpreneur Way" you have complete control over how to deliver your work to your clients...live, online, spoken, written, courses, coaching, consulting, advising it's up to you!
In this Module, you'll see the many options you have and find the one or ones that fit your lifestyle. There's no one way.
Specifically, we'll look at how you want to specifically build your platform and reach your audience. There's a menu of options that you get to define in a way that fits your lifestyle, your desires and the needs of those you serve.
Inside Module #7, You'll Discover:
The final piece is to craft a viable
plan for your success…
Build Your Pathway!
MODULE #8 - PROSPERITY & PATHWAY
Your Impact &
We work in 13-week sprints... so now you will craft your 90-day plan.
This is about your impact and income.
In this Module, you define your next 90-day focus...by deciding on who, what and how to serve.
Building your thought leadership business is a process that we break into easy to execute 90-day sprints. Not all things will work but it's through a tracking and execution process that we find the right combination for success.
Inside Module #8, You'll Discover:
The Real “Secret Sauce” that makes TPA so Transformative
I’ll admit, there are a lot of programs and courses out there that promise to build your expert business.
Maybe you’ve bought into your fair share only to be disappointed. And maybe this is starting to sound like more of the same.
Well the truth is, they can't deliver like TPA does. For one simple reason:
Thoughtpreneur Academy focuses on creating your DISTINCT THOUGHT LEADERSHIP, not a bunch of marketing strategies. It shows you exactly what to do, without the guesswork! It's about getting your stuff right first before you try to get known for what you know!
I have "4 trifectas" out there ... I think of them as lotus flowers on the pond at Monet's Garden! All moving closer to the financial freedom I have been seeking. Mel, truly a life-changing event. Some big epiphanies clicked for me and an unexpected shift happened in my relationship with my daughters.
They finally see what doing your life's work looks like! Forever grateful! Thanks for believing in me.
Mel a truly life changing event!
Melanie Jean Burke
Founder - CFO4U
I Have Some Extra “Gifts” for You
The 8 main modules of TPA will completely change the way you approach being a thought leader. But that’s simply the start of your journey.
When you join Thoughtpreneur Academy, you also get 6 ACCELERATORS to make your progress even faster and your success even easier, and tools that simplify everything you do (to keep your focus on the main course these will be released in 30 days)! Starting with…
YOUR FUTURE AS A THOUGHT LEADER
comes with a money-back guarantee.
$1,997 $997 for a limited time only, save 50%!
30-DAY SHOW YOUR WORK GUARANTEE
If you don’t absolutely LOVE Thoughtpreneur Academy, simply email us (within 30 days) with documentation that you did all the assignments and work and we'll give you a FULL refund. No questions asked!
For questions or help with your investment connect with us below
or at [email protected]
You may be thinking... That sounds like a TON of Stuff! I Know!
And if all of it seems a little overwhelming, believe me…
It’s not. I'm not saying there isn't work involved but it'll completely transform your thought leadership and content.
I created Thoughtpreneur Academy to eliminate overwhelm—not create more... by giving you fill-in-the-blank, plug-and-play templates and worksheets.
It’s specifically created from proven strategies that have built multiple SIX and SEVEN figure thought leader businesses.
More importantly, this will be come a process that you'll use for the rest of your Thought Leader career to have a greater impact, greater impact and greater freedom.
Now having said all that…
Thoughtpreneur Academy is
definitely NOT for Everyone
TPA Members say Thoughtpreneur Academy is unlike like anything else they've seen and is the best way to build thought leadership that is distinct, has depth and is truly transformative.
It’snot a program to be consumed rather it's a process to be understood and used for the rest of your career as an Influential Thought Leader. It literally changes the way you think about content, thought leadership and how to how to have an impact as a Powerful Communicator. And then you get very same tools, templates, and worksheets so you can easily fill-in-the-blanks to make it happen even easier.
It approaches your thought leader expert business from the way it should be done...from your thought leadership out instead from your marketing in!
But… it’s definitely not for everyone.
If you’re looking for a magic button or a “get-rich-quick” scheme for making a fast buck online, TPA is not for you.
TPA is designed to show you how to build a sustainable, scalable and successful business. In other words… a REAL business. So if you’re out for a fast buck, keep looking you're in the wrong place.
If you have the "beanstalk syndrome" where you expect to see results overnight, TPA is not for you.
TPA is about building a long-term sustainable and highly successful Thought Leader presence and business. That never happens overnight. But if you're willing to do the work that other top thought leaders do, to persist in building your core positioning and be focused being high impact so you can be in high demand and highly paid, stick around we got you with TPA.
That said, if you’re a speaker, author, trainer, coach, consultant, advisor or simply someone that has a message, solves problems and wants to help people with your knowledge, expertise and message, this is for you. This is your time to be the INFLUENTIAL THOUGHT LEADER and POWERFUL COMMUNICATOR you know you want to be so you can have the impact you want and the income you deserve!
“Mel not only changed my business..he changed my LIFE”
In just an hour and a half, Mel not only changed my business... he changed my LIFE. I've never met someone who can look at a person's expertise and turn it into something that can be shared with the masses so easily. Now I have a framework, a process, and the inspiration and confidence to take my message to the world. Thank you, Mel!
- Kate Dramis, Brand Coach
If that sounds like you, and you’re finally willing to make that commitment to yourself and your dreams, I promise you TPA will be your surest path to success!
IN FACT, I’LL EVEN GUARANTEE IT!
If you don’t absolutely LOVE Thoughtpreneur Academy, simply email us (within 30 days) with documentation that you did all the assignments and work and we'll give you a FULL refund. No questions asked!
Why show your work?
Well, the reason is simple… nothing works unless you use it.
People confuse acquiring with accomplishing. They’ll buy a course and think they’re taking action. But 30, 60 or 90 days later, after they haven’t even logged into their account, they’re calling for a refund telling themselves the product didn’t work.
We both know… Nothing will
work for you if you do nothing.
All those “30-day no-risk-guarantee” refunds do is create payment processing headaches for my team and my business.
So if you’re not planning to do the work and take the steps in the program, then save your money. Sorry if that sounds a little harsh, but seriously, we mean it.
If you’re committed to taking action, then this shouldn't be an issue.
So here’s the deal I’m making with you right now…
OK, HOW MUCH IS MY INVESTMENT?
Thoughtpreneur Academy may not be cheap, but it opens up a whole new world of thought leadership, content creation and impact to you. It’s not some $27-a-month membership program or a $99-a-year newsletter subscription.
It’s a small investment in yourself that pays huge dividends in your future AND forever.
One that will pay you back for the rest of your life. By letting you make a difference in the World... with a business that lets you live the life you want!
It’s the process, strategies and tactics that will elevate you to be in high demand because you'll have a high impact. And lets you become a leader in your market.
It's EXACTLY what I teach and share in my $25,000/year Mastermind Group, but for a fraction of the cost for you.
And when you weigh all that against the investment and what it will do for you and your future, then it's an easy choice.
And because I'm committed to creating an "army of difference-makers" that have a chance to bring a new level of leadership to our communities and our world, I'm making Thoughtpreneur Academy as accessible as possible so as many budding thought leaders who want to, can use it to bring their calling to life and have the impact and income they want...
Thoughtpreneur Academy is usually just $2,000.
However, because you are reading this during our promotion time now, I've decided to take almost 50% OFF, for my Promo-Only Investment of just three payments of $397!
That's right! Until this Thursday at 11:59 pm, you can join us inside Thoughtpreneur Academy for just $397 today!
So, Let's Recap!
When you join Thoughtpreneur Academy you get instant access to the 8 TPA training modules -- videos and exercises that transform you from the struggling expert into the highly-valued and in high demand Influential Thought Leader. (Value: $1,997)
Plus you get all my proven fill-in-the-blank templates and tools! (Value: $1,997)
And not to mention, The Platform Progression: from content to cash flow system! (Value: $597)
You get access to the PRIVATE Community of other thought leaders to support you, answer your questions, clear up doubts, and keep you motivated and on track. (Value: $4,997)
Plus you’re Getting FOUR ACCELERATORS to get results faster and easier! (Value: $1,491)
And TWO tuition waivers to our EXCLUSIVE INFLUENCER'S INTENSIVE LIVE! (Value: $5,000)
THAT MAKES EVERYTHING YOU GET WORTH WELL OVER $12,000!
So Now It’s Time for You to
Make One of Two Choices...
The first choice is to choose to do nothing. And as you already know, if you choose nothing... then nothing changes and stay trying to get a VW dressed up as a Ferarri to run well (and it won't).
BUT, if you already know that you want to become an Influential Thought Leader and Powerful Communicator so you can make a greater impact in the World, then your choice is obvious: join us inside Thoughtprenuer Academy, become part of the Army of Difference-Makers and be that Thought Leader you know you are meant to be.
Simply click the button below and my Team and I will be waiting for you on the inside!
But if you’re still on the fence, wondering whether to take the leap, let me share one last thought with you, maybe you're thinking...
then you’re not making the choice at all. You’re letting your circumstances make your choices for you.
And as you know by now, that’s not how Influential Thought Leaders do it.
You see, our “circumstances” are mostly in our heads. They’re “time and money” excuses we make because we’re not willing to step up, play the bigger game and be a leader.
Greatness and success don’t care about your circumstances.
Success always finds a way. Greatness always plays a way bigger game.
That’s what Thought Leaders understand. And now, so do you.
OK… If You’re Like Some People Reading This, You May Be Thinking, “I WANT To JOIN TPA, But I Cannot Afford IT.”
The fact that you’re on this page means that you KNOW you need a process like TPA to get you to the thought leader level you want. And, that fact that you’re on this page also means that you’ve not yet found that process, because if you did, you wouldn’t be here now, right?
If this applies to you, what you’re about to read is the most important thing you’ll ever read about being an Influential Thought Leader and Powerful Communicator.
If you want to join TPA, and you think you cannot afford it then you’re in the place my friend James Wedmore calls Desirability VS Feasibility. Meaning, you desire to become a member of TPA and you desire to become an Influential Thought Leader, but you don’t think it’s financially feasible for you, and what you do next will determine what ultimately happens in your business
Consider this, the fact that you think it’s not feasible is because you’re still working from your old level of thinking (ya know, the one that has been keeping you trapped) and notice that’s sabotaging you and you didn’t even know that until I just pointed it out.
Remember "the thinking that got you here, won't get you to where you want to go!"
Here's The Truth:
You have to ask yourself this one vital question that will determine whether your business succeeds or fails. This one question is this
“Am I going to be 100% responsible for the success of my business or am I not?
According to Merriam Webster, the definition of responsibility is: Causing something to happen.
So, what that means to you is that whatever happens in your business you have caused and what does not happen in your business you have also caused.
We know that you’re not where you want to be today, and you now recognize that you’ve caused that. And, if you really want to be an Influential Thought Leader, you now know that it’s going to be you who causes it.
The Question Has Changed:
If you’re going to truly be 100% responsible for your business, the question is no longer can I afford it, it’s now, "HOW do I be 100% responsible and MAKE this happen?"
If you’re going to stop here and do nothing different, do you know what that means? It means you won’t stretch yourself out of your comfort zone, it means you’re driven by fear, it means you’re not cut out to run your own business and become an Influential Thought Leader, and it means you’re going to remain an employee and struggling in your business.
So, let’s go back to what I said was the most important question you could ask yourself.
Are you going to be 100% responsible for the success of your business?
If you are, then get enrolled in TPA and if you’re not, you can click off now.
But CHOOSE Quickly!
Because this registration period won’t be open forever…
Membership in Thoughtpreneur Academy is only open fro a short time! After that, it’ll be quite some time until you have a chance to join again.
You CAN do it. With the right thinking, with the right process, and with the right frameworks that guide you step-by-step to building your thought leadership.
And my whole team and I will be there to help.
So don’t waste another year dreaming about what could be.
Join us now and and make your dreams a reality.
...AND, BECAUSE I ACTUALLY GIVE A FAQ!
YOUR MOST POPULAR QUESTIONS, ANSWERED:
Have a pressing question you need answered before enrolling in Thoughtpreneur Academy?
Below is a list of the most common questions I’ve been asked. If for some odd reason you don’t see your question, just reach out to our LIVE Success Team (bottom right-hand corner of this page) or email the head of my Success Team, ([email protected]) so we can assist you. Cool?
What makes Thoughtpreneur Academy different than any of the other stuff out there?
Thoughtpreneur Academy is a specifically created process that extracts your knowledge, wisdom and unique genius from within you. It does this in 3 very distinct ways:
#1. DISTINCTION - This is the very core of your unique genius DNA that no one else can duplicate which results in your ability to stand well above the conception as THE thought leader expert.
#2. PACKAGE - TPA's plug and play worksheets and templates allow you to build your transformation into compelling signature frameworks and proprietary processes which allow you communicate your value, message and transformation in a memorable and results-driven way just like the top thought leaders do but may not tell you about.
#3. FLEXIBILITY - While other programs tend to focus on a single mode of delivery such as courses, speaking, writing or coaching, the TPA process allows you to capture your work in a way that you can deliver it through all different modes which gives you more ways to monetize your knowledge than a single mode of delivery would.
If I am just getting started, and I don't have a business yet, is this still a good fit for me?
TPA was created for those who have a message and an expertise that solves peoples problems and helps them improve their businesses and lives. If you have insights, knowledge or a message that serves then this is the only place you should be. The incredible thing about this process is it'll become integrated into everything you do no matter your level beginner or otherwise. Our clients use it daily as they continue to craft new messages, thought leadership and programs to allow them to stand out, command high fees and have high impact.
I don't have a big list or following, will this program still help me?
A small list isn't a problem because in order to build a following you need to first give them a compelling reason to follow you. This comes down to your content and the transformation you offer. So let's get that dialed in first so it's inviting, enticing and impactful.
I don't have anything to sell, am I ready for this program yet?
YES. Totally you are because it is through this process that you create "thought leader" worthy content that translates into books, courses, speeches, coaching, consulting and more.
Wow, SOUNDS LIKE A LOT...how much time is this going to take?
Great question…it actually depends on you and where you're at. The reality is that we want to dig into your expertise with depth so you are the clear choice as the expert on your topic. After all isn't more important to have the impact you were put here to have versus measuring the time it takes to have that impact? Also, this will become your lifelong process and you have LIFETIME access to.
I often have issues with confidence and dealing with the judgment that comes with putting myself out there. Will this help?
Absolutely, it's through the process of building your thought leadership that is well thought out with depth and a process behind it that gives you the confidence and ability to deliver your message with conviction.
BTW - I struggle with the same things too so I'm not exempt here :-)
What can I expect once I enroll in Thoughtpreneur Academy?
Within an hour of joining you'll receive your login credentials for the digital video training portal and the information to join the PRIVATE Facebook Group. Then simply dive in... content will be released weekly to you to allow for you to complete the work at each stage!
If I get stuck or need support, is it available?
ARMY OF DIFFERENCE-MAKERS - As a member of TPA, know that you're now part of the Army of Difference-Makers and I want to make sure you're supported. We do this in a few ways:
#1. PRIVATE (MEMBERS-ONLY) FACEBOOK GROUP - This is your community. This is your chance to ask questions and get feedback about your work.
#2. LIVE GROUP Q&A CALLS - I jump into the Private Group typically monthly to answer your questions live.
#3. LIVE EVENT - When you attend one of the Influencer Intensive LIVEs, we will be workshopping the latest thinking on thought leadership and this is also where I get to roll-up my sleeves with you and help get things done.
What is the guarantee/refund policy for THOUGHTPRENEUR ACADEMY?
We have a 30-day "show your work" guarantee. If you don’t absolutely LOVE Thoughtpreneur Academy, simply email us (within 30 days) with documentation that you did all the assignments and work and we'll give you a FULL refund. No questions asked!
Why "show your work"? Because we are committed to helping you be THE authority in your market and we want you to implement execute and get your message out in the world the right way. The only way to do that is to do the work that others won't so you can be the thought leader you are meant to be.
If you haven't done the work, there is no basis for a refund.