AWESOME HEADLINE THAT TELLS PEOPLE EXACTLY WHAT THEY'RE GOING TO ACHIEVE!

Sub headline that includes their problem AND the solution

Optional benefit 1

Optional benefit 2

Optional benefit 3

Enroll in Yogi Flight School

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The real reason you haven't made the progress you want...
up until now.

Talk about why they don’t have the result they want.

Make it clear that you understand their pain points.

This is where they should be reading your page going “hey, he/she’s talking to ME!”

Again this section is NOT about your course or what you offer, but all the things that has kept your client stuck - all the reasons they’re not where they want to be.

RELATE TO THEIR PAIN HERE.


 

YOUR SHORT BIO

This is where you give a blurb about:

- who you are

- how you can help

- what your qualifications are if relevant

- if you’ve been featured anywhere, give a mention of that.

This establishes your CREDIBILITY and why they should listen to you. 

You can put your photo on the left.

Here's the thing...

Get real with them here.

Address all the things they've been doing that have not been giving them results.

Remind them that if the things they’ve tried already were going to work, they would’ve worked by now.

This is the time they need to start thinking about another solution if they’re serious about getting out of the pain they’re in/ending their problem 

INTRODUCE YOUR DOMINO BELIEF

"Doing xxxxx is the best/the only/the most effective way to xxxxx

Confused about the domino belief? Go back to the BBD modules on messaging.

 

Make a bold claim about what some of your existing students/clients have experienced and how they can too!

Insert 3-4 testimonials below.

Introducing...

Name of Your Course!

 

A tagline about exactly what your course is and what it helps them to achieve. - must include the RESULT they get. Short sentence.

 

A course you can access 24/7 on your computer, phone or tablet wherever you are! (or put whatever is relevant for you here)

On the left hand side, you can put a mockup photo of what the course looks like on a computer or mobile.

Section about what the course is and the benefits of using it

Reiterate your VEHICLE and your DOMINO BELIEF. Doing the thing you're teaching is the best/the only/the most effective way to get the result they want.

✅  Bullet point about what they're going to learn

✅  Bullet point about what the course will help them ELIMINATE (confusion/frustration/pain about whatever their issue is)

✅  Bullet point about whether they do it on their own time or they have guidance along the way or both

✅  Bullet point about any LIVE participation they get to have or live interaction with you, if applicable

✅  Bullet point about any community benefits they get like a Facebook group or any other kind of community aspect

✅  Bullet point about the result they get/how they will feel when they get to paradise island and solve their problem


What makes Your Course Name different from any other programs, workshops or courses you might have taken?

Mention why your course is special - if you have a methodology or a framework that is unique to you.

💥 If applicable, explain step 1 of your framework. you can also delete this section entirely.

 

💥 If applicable, explain step 2 of your framework. you can also delete this section entirely.

 

💥 If applicable, explain step 3 of your framework. you can also delete this section entirely.

 

💥 If applicable, explain step 4 of your framework. you can also delete this section entirely.

What You Get Inside Your Course Name

One sentence about how long your course is, how it's delivered and your promise to them - the result you're teaching.

  • Bullet point about what they get in the course (these are the deliverables - videos, modules, lessons, etc)

  • Bullet point about what they get in the course (these are the deliverables - videos, modules, lessons, etc)

  • Bullet point about what they get in the course (these are the deliverables - videos, modules, lessons, etc)

  • Bullet point about what they get in the course (these are the deliverables - videos, modules, lessons, etc)

  • Bullet point about what they get in the course (these are the deliverables - videos, modules, lessons, etc)

  • Bullet point about what they get in the course (these are the deliverables - videos, modules, lessons, etc)

Below, create a nice photo (you can use Canva for free) with some screen shots from inside the course so they see what they're getting.

Module 1

What the module is

what they get
what they get
what they get
what they get
Module 2

What the module is

what they get
what they get
what they get
what they get
Module 3

What the module is

what they get
what they get
what they get
what they get
Module 4

What the module is

what they get
what they get
what they get
what they get
Module 5

What the module is

what they get
what they get
what they get
what they get
Module 6

What the module is

what they get
what they get
what they get
what they get
Module 7

What the module is

what they get
what they get
what they get
what they get
Module 8

What the module is

what they get
what they get
what they get
what they get

You could have [insert desired result] like these people!

Insert testimonials here - social proof

Who is this program for!?

  • Get really specific about who it’s for.
  • Don’t be afraid to get specific here
  • you are trying to make your ideal client go ME ME ME ME!!!
  • And weed out the people who you don’t want to work with.
  • Don’t be afraid to be bold!
  • You are NOT for everyone - you are for the people who are looking for YOU.

What is the investment to learn xxx?

This section is called PRICE ANCHORING.

Before you give them the price, anchor the price.

This means you get to show them how much MORE they could be paying to solve this problem in other ways.

They could hire a private coach for $xxxx, they could join a mastermind for $xxxx,  etc etc --- present alternative more expensive options to get to their goal so that by the time they see your price, it is a NO BRAINER.


Tell them exactly how much they would pay if they were to choose a different/more expensive solution.

There are many ways to get to their result -- compare other solutions to yours.
Introduce the price at the bottom of this section with a CTA (call-to-action) button to join now. 

Enroll in Your Course Name

X MONTHLY INSTALLMENTS OF $XX

(OR save $XX when you invest in full!)

X INSTALLMENTS of $XX
X PAYMENT OF $XXX

PLUS!!! Receive $xxxx in Additional Value as a Gift!

These bonuses will massively help you skyrocket your practice!!!

BONUS #1

Tell them what they are getting as their first awesome bonus when they sign up.
A $xxxx value!

BONUS #2

Tell them what they are getting as their second awesome bonus when they sign up.
A $xxxx value!

BONUS #3

Tell them what they are getting as their third awesome bonus when they sign up.
A $xxxx value!

AND!!! Get these Fast Action Bonuses when you sign up by X pm PST on xxxx Only!

Optional Fast Action Bonus 1

Tell them exactly what they're getting in this fast action bonus.
A $xxx value!

Optional Fast Action Bonus 2

Tell them exactly what they're getting in this fast action bonus.
A $xxx value!

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Unlike most online programs, at Your Course Name, you're xxxx. Tell them about the community, the support they'll get and reiterate why this experience is different than another experience.

Are you ready for your own success tory?

Enroll in Your Course Name

X PAYMENTS OF $XX
1 PAYMENT OF $XXX

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Your investment is fully backed by our x-day money back guarantee!

This is important! This is where you intro your money back guarantee (14 or 30 days typically recommended but you can play with this). If you have a condition for refunds, put that here (ie: show me that you’ve done all the work and that it hasn’t worked for you and I’ll return your money). Be bold here! Feel free to say that if they are someone who likes to buy courses and ask for refunds without doing the work, THIS IS NOT FOR THEM. You are committed to working with people who will do the work! You are happy to provide a refund if the course doesn’t work, and they need to show you what they’ve done to prove they’ve done the work and it hasn’t gotten them anywhere (as an example). Feel free to be creative with your own policy here. If you have a no-questions-asked money-back guarantee, talk about that.

Optional Additional Testimonials

Reconnect them to where they are and where they want to be, and how your course is the bridge to getting them where they want to be.

 

Reconnect to their pain - empathize with them

Remind them that what they've done up until now has not worked

Paint the picture of what life looks like after they work with you

It's time to make one of two choices.

Introduce that they now have a choice to make - either do nothing, and what is the cost of doing nothing?

What does it cost them to stay in their current pain?

Or, the cost to take the leap, and help them SEE where they will be x weeks from now once they’ve worked with you. 

Remind them that the offer goes away very soon. 

Optional FAQ Section

Your most popular questions, answered...

What problem are you solving?

Where will they be once your course is over?

Your Course Name

Program Value $xxxx(include value of bonuses)

Get instant access now, only $xxx

Or x installments of $xx

Final motivational statement!

x INSTALLMENTS OF $xx
PAY IN FULL $xxx

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