Live Virtual Training Series
Pre - Training
Your 4 Journeys, Getting to Your Value and Pricing
00:41 Introduction
00:55 Getting the Action Guide
07:03 Conveying your message in Frameworks
08:15 Four Journeys - Start
09:10 Four Journeys - 3 Year Timeline
12:13 Four Journeys - Outcomes
15:39 Four Journeys - Time is Linear
16:01 Four Journeys - Performance is Not Linear
19:27 Four Journeys - Closing the Gap
28:10 Pricing & Fees - Introduction
30:40 Transformation Value vs. Price
34:20 ROI/COI Paradox Framework
44:29 How to Niche as a Thought Leader
45:15 Niching Paradox Framework - My Mistake
47:57 Niching Paradox Framework - The Model
57:13 Miscellaneous Q&A
1:08:34 Close
Training #1
Why your message is missing the mark and how to step up and stand out in a noisy market…
00:00 Introduction
00:45 The Game We're Playing
04:53 The Agenda for the Training Series
08:27 What it Takes to Succeed
15:08 Stop Peddling Tomatoes
17:17 Greatest Lesson From a 6-Year Old
25:44 Create Like a Thought Leader
27:20 Why it Matters
30:01 Thought Leader vs. Expert
30:58 What You Need to Know - The Principles
32:45 Five Levels of Saturation - The Process
43:32 Examples of Process in the Real World
55:49 Examples of Identity Messaging
59:45 Thought Leader Market Connection<
1:05:55 Your Checklist
1:07:17 Your Next Steps
1:10:30 Tomorrow's Training
1:11:37 Questions & Answers
Training #2
How to make sure your market knows what you do, how you’re different and why to work with you…
02:00 Introduction
04:30 Recap Yesterday's Training
09:22 Your 10,000 Hours
13:03 Why We Need to Articulate Our Value Right
15:50 Build Transformation Into Your Content
24:59 What You Need to Know - The Principles
32:02 Your Strategy Canvas
37:22 My Surprise Gift For You
40:48 The Value Articulator
47:29 The Value Articulator Examples
53:07 Your Next Steps
54:57 Tomorrow's Training
56:57 Miscellaneous Q&A
1:16:25 Close
Training #3
How to create like a thought leader so you can own your market, be in high demand and highly paid...
00:00 Introduction
00:52 Oops I said Day #2
02:05 A Bit of Gratitude for You
05:20 Recap Yesterday's Training
11:20 Creators vs. Brand/Biz
14:43 Marketing vs. Positioning
29:02 Business is Easy if You Get This
34:35 The Legacy Maker Formula, The Core Model
40:11 Something Special - $10K Quiz...
49:20 Create Distinction as a Thought Leader
57:47 Build Reach as a Thought Leader
1:02:35 Execute Prescription as a Thought Leader
1:07:09 Your Message Has Value
1:10:01 Four Stages of Thought Leadership
1:11:32 You're Here Now
1:14:08 Your Next Steps -Traffic LIghting
1:17:01 Questions & Answers
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